Dear Reader,

If you only take one thing away from your visit here it should be this: There is more to the entrepreneurial life than entrepreneurship itself. Whether business, romance, physical fitness, or emotional health, we are always in the process of building something. And building things is hard work. This blog is meant to make that work a little easier. Sure, there will be startup talk, but mostly we’ll explore the most challenging, nuanced, interesting and inspiring topics I’ve faced or seen others face—in life and in business. Sometimes you will laugh, other times you will cry. But, my hope is that you will always enjoy.

Warm Regards, 




Ethan Senturia

September 22, 2017

This past weekend I went backpacking in the Eastern Sierras with my wife and a few friends. The trip was intended to be our Mini-moon – a br...

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